Coping with market disruption


All markets face disruptive innovation at one time or one other. How companies redefine their relevance within the face of this disruption will decide whether or not they thrive, survive or die. JEREMY MILLER reviews.

In immediately’s market, disrupters are celebrated and lionised. Firms like Uber and Tesla are held up as heroes however they’re anomalies.

The probabilities are excessive that the companies operated by readers of this column should not disrupters, but are fa…

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