Following information that Duraflex Group Australia (DGA) ceased distribution of Les Georgettes, it has been introduced that Nordic Jewelry will symbolize the French jewelry vary in Australia and New Zealand.
Les Georgettes is a part of the Renaissance Luxurious Group and an trade assertion outlined that an Australian subsidiary enterprise, Renaissance Luxurious Australia, had been established.
It added that Nordic Jewelry would “lead the launch”, efficient 1 June.
Renaissance Luxurious Group worldwide vice chairman Frederic Brunel stated the choice to kind an Australian subsidiary was a part of a long-term distribution technique.
“For us, Australia is certainly one of our key markets, and this is a crucial step of a long-term plan to arrange our personal subsidiary and make sure the future development of our model Les Georgettes,” Brunel stated.
Based on the assertion, subsidiary companies had additionally been established within the US, Germany, UK, Italy, Hong Kong, China and Japan.
Nordic Jewelry managing director Anders Glaesel stated he was “honoured” to have been chosen to symbolize the vary regionally.
“We imagine there may be a substantial amount of potential because the Les Georgettes model has introduced a singular idea worldwide, permitting each lady to design and customise her jewelry to enrich her private, distinctive fashion,” Glaesel stated.
As beforehand reported by Jeweller, DGA introduced final month that it will finish distribution of Les Georgettes due to the French firm’s resolution to kind a subsidiary enterprise in Australia.
DGA secured the native distribution rights in 2016, launching the gathering on the Sydney Worldwide Jewelry Honest in August the identical yr.
Les Georgettes, which is a joint collaboration between French jewelry producer Altesse and leather-based product producer Texier, presents one other tackle customisable jewelry with interchangeable leather-based bangle insets.
Nordic Jewelry is the native provider of Chrysalis, Countless Jewellery and Waterford Crystal Jewelry.
Duraflex ceases Les Georgettes jewelry distribution
Duralfex acquires one other ‘personalised’ jewelry model