April 18, 17
(IDEX On-line) – The VICENZAORO present in September will host a world assembly of Mujeres Brillantes (Sensible Girls), a gaggle of about 500 businesswomen working within the gold and jewellery sector primarily from Latin America, but in addition from Turkey, Spain, Italy, England and Israel.
The goal of Mujeres Brillantes is to assist girls within the jewellery and watch sector to consolidate their enterprise by networking and sharing their very own professionalism and expertise. “Mujeres Brillantes selected the Italian Exhibition Group (IEG) and VICENZAORO as a consequence of their mutual imaginative and prescient of gender equality and the respect and a focus paid to girls on the head of knickknack firms,” the group stated in an announcement.
The Mujeres Brillantes group fashioned final 12 months with a view to share experiences and current themselves as a united group to the jewellery trade.
“Our total sensation is that the trade is just too centered on gross sales moderately than on the precise shopping for expertise or the interiorization of different components,” stated Mujeres Brillantes President, Ali Pastorini. “As girls, we instinctively perceive that the act of shopping for should be a particular and intimate second that goes past a enterprise transaction.” Greater than a easy marketing campaign, the intention of the group is to enhance the advertising strategy upstream and to supply a brand new have a look at the sector by way of a feminine eye.
“We’re a gaggle that features,” says Pastorini, “not one which excludes. The YouTube channel, social networks, web site and these worldwide conferences goal to contain everybody and collect experiences, incentives and strategies.”