The Gemological Institute of America (GIA) has launched a program that enables retailers to trace the origin of choose polished diamonds, probably offering a novel promoting alternative and improved shopper confidence.
In keeping with the GIA, the Mine to Market (M2M) service, which features a consumer-facing app, permits “everybody alongside the diamond worth chain to inform the story of a diamond”.
“A digital storytelling platform and app, M2M supplies an in depth look into all of the chapters of a diamond’s story – from the mine, by the reducing course of, and to the market,” a GIA assertion learn.
The service reportedly requires taking part diamond manufacturing corporations to ship tough diamonds and acceptable documentation to a GIA laboratory. Information on a stone’s morphology, spectroscopy and crystal development construction is then collected.
As soon as this course of is full, the tough is returned with a serial quantity to the producer.
A refined diamond that has been resubmitted to the GIA with a serial quantity might subsequently be examined in opposition to the tough. The app supplies entry to info together with GIA certificates experiences in addition to pictures and movies of the diamond at numerous factors of the availability chain.
GIA vp of laboratory operations Matt Crimmin has been reported in different commerce publications as stating that this system, which has been in growth for 2 years, didn’t characterize a compete answer to figuring out a diamond’s provenance.
“[With the data collection process,] almost 10 per cent of the outcomes will probably be ambiguous,” Crimmin stated, including, “In case you simply give me any polished diamond, I can’t let you know what mine it got here from.”
Nonetheless, the service would seemingly assist to extend transparency throughout the diamond trade and thus shopper confidence.
Submitting tough diamonds to the GIA is reportedly free; nevertheless, retailers are required to pay to unlock all of the M2M app options. The app is offered for iOS and Android customers.
Crimmin offered the M2M service to the commerce through the JCK Las Vegas commerce present on 6 June.
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