Sixth Forevermark Discussion board Emphasizes Significance of Shopper Expertise

March 15, 17 by Employees Reporter

(IDEX On-line) – The sixth annual Forevermark Discussion board came about final week, with 450 Forevermark retail jeweler, producer and diamantaire companions. 


The ‘Forevermark Ahead’ convention theme centered on main with Forevermark to realize a aggressive benefit and enhance total diamond enterprise.


“By means of innovation, integrity and superior high quality, Forevermark affords a extra partaking buyer expertise than every other diamond model,” stated Charles Stanley, President, Forevermark US. “By working with our retail companions and implementing a ‘Forevermark First’ strategy, we are going to assist them drive a much bigger and extra worthwhile diamond enterprise and form the way forward for the business.”


The Forevermark companions carried out enterprise with each other, shared gross sales methods, and took part in seminars and workshops on creating an distinctive buyer expertise, the way forward for luxurious retail, and tackling main business points like synthetics, Forevermark stated in a press release.


Sally Hogshead, a branding knowledgeable, writer and Chief Fascination Officer of Fascinate, Inc., delivered the keynote handle, motivating jewelers to make use of their private strengths to succeed with clients. Different visitor audio system included Sarah Quinlan, Senior Vice President of Market Insights for Mastercard, and Michael Dart, co-author of ‘The New Guidelines of Retail: Competing on this planet’s Hardest Market’, who every provided insights into the altering dynamics of shopper spending and the way forward for the impartial retail class.


Stephen Lussier, CEO of Forevermark and Govt Vice President, Advertising, of the De Beers Group, emphasised maximizing the patron expertise in-store throughout his keynote handle to Forevermark jewelers.


“Forevermark was designed purposefully with the way forward for the posh retail atmosphere in thoughts. It affords the power to construct your online business round an unique and international model, one primarily based upon magnificence, rarity and accountable sourcing. Speaking this wealthy model story offers the chance to create a second to none, partaking, exhilarating and unforgettable in-store shopping for expertise to your clients,” stated Lussier.

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