March 22, 17
(IDEX On-line) – Silver jewellery gross sales in the USA had been sturdy in 2016 with 62 p.c of knickknack retailers reporting elevated gross sales in accordance with a survey carried out on behalf of the Silver Institute’s Silver Promotion Service (SPS).
The outcomes additionally confirmed that silver jewellery continues to be a number one merchandise class for retailers, each in driving gross sales and offering margin.
Highlights from the 2016 survey embrace:
- The common retailer progress in 2016 for silver jewellery gross sales was 16 p.c. Eight p.c reported a rise of over 25 p.c.
- Retailers mentioned their silver jewellery gross sales, as a share of their general jewellery gross sales, had been on common 35 p.c of their unit quantity and 27 p.c of their greenback quantity.
- 54 p.c of shops mentioned silver skilled the perfect turnover price in 2016 adopted by bridal and diamond jewellery each at 17 p.c, gold at 10 p.c, and platinum at 2 p.c.
One of the best maintained margins throughout the vacation season had been:
- Silver jewellery 49 p.c
- Diamond jewellery 21 p.c
- Bridal jewellery 18 p.c
- Gold jewellery 10 p.c
- Platinum jewellery 2 p.c
• 89 p.c of shops say they’re optimistic that silver jewellery gross sales will proceed to develop
SPS Director Michael Barlerin commented, “The Silver Promotion Service is clearly gratified by what the survey demonstrated. Silver’s excellent efficiency was the results of a number of inter-related components, together with the truth that 62 p.c of shops reported that they had elevated their stock on common of 24 p.c.” The survey, carried out by INSTORE, was fielded in February this 12 months. This was the eighth consecutive 12 months that SPS has commissioned such a survey.