Within the aggressive wedding ceremony ring market, standing out from the group is paramount.
The excellent news is that suppliers are serving to retailers just do that by offering a spread of in-store level of sale (POS) show package choices.
There are pre-made and customised packages, kits that use pattern rings and ones that incorporate ready-to-sell inventory, people who leverage a famend ring model and a few that encourage the promotion of a retailer’s personal trademark – the record appears to be by no means ending.
Here’s a showcase of a few of the choices accessible to assist retailers acquire their justifiable share of the bridal pie.
Palloys (a Pallion subsidiary)
What’s included? The My Dream Ring show package features a field with a shiny white end and ring inserts which might be designed for displaying engagement rings and wedding ceremony bands.
The field holds 24 silver ring samples, with retailers with the ability to choose the designs that greatest go well with their retailer necessities. Choices embody, however usually are not restricted to, wedding ceremony bands, diamond and gemstone-set engagement rings and eternity rings.
Branded vs non-branded: The providing comes with a customisable insert that may be up to date with the retailer’s brand.
Extra companies: All merchandise are made-to-order, which suggests any modifications reminiscent of engraving or utilizing totally different diamond and gemstone sorts could be simply integrated.
Level of distinction: With a staff of jewelry producers, the corporate can customise any My Dream Ring design or create an authentic piece for approval.
Client bridal gala’s: The My Dream Ring field is sufficiently small for use when exhibiting at bridal gala’s (or different out-of-store occasions). The field closes, making it simply transportable.
Peter W Beck
What’s included? Show packages can be found in various totally different configurations and are customisable to suit retailer’s particular person wants. Shows could be stuffed with made-to-order wedding ceremony rings or gold-plated samples.
Branded vs non-branded: Peter W Beck’s packages are stated to mirror the “well-known model”; nonetheless, intensive use of retailer branding may also be integrated to go well with the shop’s wants.
Extra companies: Common up to date quotes over-the-phone or by way of the provider’s on-line quoting web site, advertising and marketing assist, customisation, pressing order requests and engraving.
Level of distinction: Excessive-quality shows in two color choices, which could be customised to incorporate totally different tray sizes and extra promotional materials, all freed from cost.
Client bridal gala’s: Extra kits can be found for these attending client bridal exhibitions. The package consists of males’s and girls’s 9-carat wedding ceremony rings and quite a lot of POS materials to make sure retailers have all they want for the day.
Twin Plaza Metals
What’s included? The provider provides a number of ring show choices, together with a standard show field containing 67 rings in a mix of males’s and girls’s plain-style wedding ceremony bands in addition to a number of best-selling diamond reduce kinds. The samples are brass nickel-plated, giving the looks of 18-carat white gold.
A show tray with a collection of 38 males’s rings, together with greatest sellers and distinctive kinds, can be accessible, together with the Carbon Assortment show containing 11 rings manufactured from black carbon fibre and plated brass to simulate gold.
Branded vs non-branded: All shows present a small Twin Plaza brand. A collection of ring designs could be branded with the retailer’s hallmark.
Extra companies: An engraved fingerprint choice, the place an individual’s fingerprint is lasered on the within or exterior of the ring, in addition to conventional engraving is supplied.
The provider strives to supply versatile design parameters.
Level of distinction: By offering a big cross-section of rings, the retailer doesn’t must depend on displaying customers footage or catalogues.
Client bridal gala’s: The shows are appropriate for the use at bridal gala’s as a result of they supply a variety of merchandise in a compact measurement.
Current package updates: The normal show has the choice of being sized from G–Z+5, together with half sizes, and, as beforehand said, new show trays for males’s rings and the Carbon Assortment can be found.
What’s included? The provider’s recently-released show is claimed to be the results of collating the 30 hottest designs and dimensions throughout Australia to create the last word males’s wedding ceremony ring tray. It consists of yellow gold, white gold and diamond set samples, with all 30 designs accessible in 9, 14 and 18-carat gold, platinum, palladium and silver.
Branded vs non-branded: There’s an choice to preserve the marriage rings within the TWM Co trays or model them with a retailer’s personal shows.
Extra companies: Mini catalogues and POS posters are supplied. An categorical 24-hour ring manufacturing service can be accessible.
Level of distinction: All rings are customisable and there’s a seven-day supply timeframe.
Client bridal gala’s: Retailers are suggested to make use of the marriage ring field, which inserts 250 samples; nonetheless, the provider prefers to debate the way it can tailor the merchandise and advertising and marketing collateral to the wants of the enterprise. There are photos, banners and greater than 2,000 wedding ceremony and engagement ring samples to pick from.
Value & Douglas
What’s included? A collection of totally different kits are supplied, together with traditional wedding ceremony bands, ladies’s diamond eternities, males’s two-toned, patterned or stone set rings and engagement rings. The bands can be found in sterling silver, yellow or rose gold-plating or rhodium-plating and set with cubic zirconia.
Along with the laborious gold-plated collections, branded shows and POS for different metals like black zirconium, titanium and palladium can be found.
Branded vs non-branded: W&D-branded collections are supplied and retailers even have the choice to function their very own enterprise brand.
Extra companies: Along with a CAD service, rings could be customised/tailor-made to the shopper’s desire. An engraving service is supplied at no additional cost when putting a personalized order.
Level of distinction: The kits usually are not mounted, which suggests the retailer can customise a spread that’s distinctive to their retailer. They will select the rings they want to promote, the color of the show and have their very own brand.
Client bridal gala’s: Extra gold-plated ranges, brochures, posters and banners to be used at bridal gala’s can be found.
Current package updates: Ziro, which is a males’s black zirconium assortment, was launched final 12 months and consists of putting POS and a brand new distinctive tile show.